Tata Sierra.EV: First Official Picture Out Ahead Of 30th June Launch

The wait is finally over for automotive enthusiasts across India. Tata Motors has officially released the first teaser picture of the production-ready Tata Sierra.EV ahead of its grand launch scheduled for June 30th. This marks the rebirth of one of India’s most iconic automotive nameplates, modernized for the electric era.

First showcased as a concept at the Auto Expo, the Sierra.EV has transitioned from a design study into a highly anticipated production model. Combining nostalgic design cues with state-of-the-art electric vehicle architecture, the Sierra.EV is poised to disrupt the premium mid-size SUV segment.

The Evolution of an Icon: Modernizing the Classic Silhouette

The teaser picture confirms that Tata Motors has stayed incredibly true to the design philosophy of the original 1990s Sierra while integrating modern, futuristic details.

Signature Curved Rear Glass House

The standout feature of the original Sierra was its signature wraparound rear glass house. In the new Sierra.EV, this has been reinterpreted as a blacked-out glass canopy that merges seamlessly with the roofline. This gives the SUV a floating roof effect while maintaining the retro-futuristic silhouette that made the original vehicle a cult classic.

Bold Front Fascia and Aero Dynamics

The front end features a full-width connected LED DRL bar, a signature element of Tata’s modern EV identity (as seen on the Nexon.ev and Punch.ev). The front bumper is chunky and aerodynamically optimized, houses split LED projector headlamps, and sports an illuminated Tata logo at the center. Additionally, flush-fitting door handles and aerodynamically styled alloy wheels are visible, aimed at minimizing drag and maximizing highway range.

Underpinning the Sierra.EV: Platform and Architecture

The Tata Sierra.EV will be built on the company’s advanced Acti.ev (Advanced Connected Tech-Intelligent Electric Vehicle) architecture, which also underpins the Punch.ev and the upcoming Curvv.ev. This dedicated Gen-2 EV platform is designed to maximize cabin space, offer superior structural safety, and accommodate high-density battery packs.

By placing the battery pack low and flat along the floorboard, Tata has achieved a perfect low center of gravity. This translates to improved handling, a spacious flat-floor design for rear passengers, and class-leading boot space.

Engine, Battery & Performance Specifications (Expected)

While official performance figures are under wraps until the June 30th launch, industry insiders suggest that the Sierra.EV will offer two distinct battery pack options to cater to different customer needs:

• Medium Range (MR): Expected to feature a 45 kWh battery pack, offering a real-world range of approximately 350-380 km, ideal for daily city commutes.

• Long Range (LR): Anticipated to house a massive 60 kWh battery pack, pushing the ARAI-certified range past the 500 km mark on a single charge.

Additionally, rumor mills suggest that Tata might offer an All-Wheel Drive (AWD) dual-motor variant in the future, honoring the rugged legacy of the Sierra badge.

Key Expected Specifications:

• Battery Capacity: 45 kWh (Medium Range) / 60 kWh (Long Range)

• Estimated ARAI Range: Up to 520 km (Long Range)

• Electric Motor: Permanent Magnet Synchronous Motor (PMSM)

• Power Output (LR): ~180 bhp

• Torque Output: ~250 Nm

• 0-100 km/h Acceleration: Under 8 seconds (Long Range)

• Fast Charging Support: DC fast charging up to 100 kW (10-80% in 35 minutes)

Interior, Technology, and Premium Features

Inside, the Sierra.EV is expected to redefine luxury in the mass-market EV segment. Taking inspiration from the conceptual 'lounge' seating, the top-tier variants might feature premium rear captain seats with executive recline functions.

Cutting-Edge Technology Suite:

• Dual-Screen Setup: A massive 12.3-inch touchscreen infotainment system by HARMAN alongside a 10.25-inch fully digital instrument cluster.

• Lounge Seating Concept: Superior rear legroom with individual armrests, ambient lighting, and dedicated rear climate zones.

• ADAS Level 2: A full suite of Advanced Driver Assistance Systems including Autonomous Emergency Braking, Lane Keep Assist, and Adaptive Cruise Control.

• Panoramic Sunroof: A large panoramic glass roof that complements the airy greenhouse design of the car.

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Variant Analysis and Expected Price Range

Tata Motors is expected to launch the Sierra.EV in multiple trim levels matching their standard naming structure:

VariantExpected Key FeaturesEstimated Ex-Showroom PriceCreative.EVLED DRLs, 10.25-inch infotainment, Rear Camera, 45 kWh Battery₹ 21.50 LakhFearless.EV360-degree camera, Ventilated front seats, Leatherette upholstery₹ 24.00 LakhEmpowered.EVDual-tone roof, ADAS Level 2, HARMAN Sound System, 60 kWh Battery₹ 27.50 LakhEmpowered+ Lounge.EVSignature rear captain seats, Glass roof canopy, Premium AWD (Optional)₹ 29.99 Lakh

Key Takeaways for Buyers

• Nostalgia Reborn: Successfully revives the iconic Sierra silhouette with modern-day aesthetics.

• Long Range Capabilities: Expected 500+ km range addresses range anxiety once and for all.

• Lounge-Like Comfort: A unique rear passenger experience that sets it apart from current mid-size SUVs.

• Advanced Safety: Built on a 5-star Bharat NCAP-ready Acti.ev platform with comprehensive ADAS features.

Verdict & AutoThrust India's Take

With the Sierra.EV, Tata Motors is not just launching another electric vehicle; they are tapping into the emotional fabric of Indian automotive history. By combining a legendary nameplate with cutting-edge EV technology, a highly spacious interior cabin, and premium lifestyle aesthetics, Tata is aiming straight for the premium SUV crown.

If Tata Motors manages to price the Sierra.EV competitively between ₹21 Lakh and ₹29 Lakh, it will easily challenge the likes of the upcoming Hyundai Creta EV, Mahindra BE.05, and even entry-level premium electric crossovers. Stay tuned to AutoThrust India as we bring you live updates, detailed drive reviews, and walkarounds from the official launch floor on 30th June!