BMW has taken a commanding lead in the premium electric car segment, selling more than twice as many EVs as Mercedes-Benz. Here's a look at the latest sales figures, what's driving BMW's success, and how the luxury EV market is evolving.
BMW led overall global luxury sales in H1 2025, delivering 1,070,814 vehicles to beat Mercedes-Benz.
BMW sold over 2.3 times more fully electric cars than Mercedes-Benz, reaching roughly 174,000 BEV sales.
BMW's BEV sales surged 15.7% in H1 2025, while Mercedes-Benz experienced a sharp 19% decline.
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